Spil Games
Spil Games publishes free-to-play games for iPhone, iPad and Android devices as well as games for the web and Facebook.[1] It is a privately owned company based in Hilversum near Amsterdam in the Netherlands and has more than 150 employees.
It’s best known mobile games include the Troll Face Quest series[2] and My Dolphin Show[3]. In June 2016 the company launched Top League Manager[4] - its first football management game.
It owns a number of online gaming websites including:
www.GamesGames.com
Contents
History
Spill Group was formed by two Dutch entrepreneurs in 2001. The first online games website was launched in 2004, in the Dutch market. At this time, the target audience was mostly teenager girls.
In 2007 Spill Group acquired a majority share in the Chinese game development company zLong and began producing games. In 2007, portals were also expanded to the US and UK.
The 2008 acquisition of the MMO (massive multiplayer online) site/community, onrpg.com, moved the company into the MMORPG segment.
In July 2008, Spill group changed the company name and rebranded to Spil Games.
In total, Spil Games expanded its segmented and localized approach with more than 50 websites where people can play games online in 20 languages.
In September 2014, the company reorganised, closing its Dutch development studio and concentrating on mobile game publishing[5].
Turn Around
In February 2015, a new CEO was appointed. Tung Nguyen-Khac had been CEO of the gaming division of the German television company ProSiebenSat1. Venturebeat said of the move: “With the mobile-gaming industry growing to $25 billion in 2014, it’s not surprising that a company like Spil would look for new leadership to help get a bigger piece of that action.”[6]
New Games
In the first part of 2016, the company has announced and launched several game brands.
In February 2016, it purchased the rights to the classic game Creatures[7]
In April 2016, Atari founder Nolan Bushnell announced that he would be working with Spil to develop several new mobile games[8]
In May 2016, the company bought the Mousebreaker web gaming site[9]
Audience
Spil Games has more than 115 million monthly active users. In mobile, the company started from nowhere and reached 2.6m weekly installs by December 2015. Cumulative new installs exceeded 50m in 2015. [10]
Games
Mobile games
Spil’s top mobile games in the Apple App Store and Google Play include:
The Trollface Quest series
My Dolphin Show
The Crash Drive series
The Operate Now Series
Web Games
The company publishes thousands of web games through its web portals. These include:
www.GamesGames.com
Recent Launches
June 2016: Top League Manager — a football (soccer) manager game [11]
References
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External links
Sources
- March 2009, Spil Games confirmed as largest casual games site, gamesindustry.biz
- March 2009, Spil Games wereldwijd nummer 1 in casual games
- March 2009, Spil Games Number 1
- September 2007, Gameportals Spill Group in Top 5 Comscore Game Metrix
- May 2014, Tweakers.net Dutch Game Maker Spil Games fires substantial portion of work force
- Spil Games Reorganizes (Dutch)
- Spil Games gets new mobile-savvy CEO
- Spil Games hires Bigpoint, Ubisoft vets
- Spil Games appoints ex-Top Eleven art director Aaron Magpayo as Global Art Director
- Spil Games announces Creature Family, a F2P reboot of the AI classic for 2017
- Atari founder Bushnell jumps into mobile with Spil Games
- Spil Games acquires male-oriented browser game portal Mousebreaker